Whether you own a small or a large business, you probably already know the importance of effectively designed packaging. Utilizing custom retail boxes can have a huge impact on your customers.
Undoubtedly, customers of all types and ages are initially drawn in by aesthetics. While it is true that the product that you are selling should be pleasing to the eye, the product’s packaging makes the biggest initial impression.
Using high quality packaging can make all the difference in the world. If you do not invest in retail boxes that are eye-catching, your potential customers may never even give your product a second look. If they are not attracted to your product at first glance, it is likely they will not investigate it further. That means that they may never even take the time to learn about your product, regardless of the fact that it might actually be very beneficial to them.
In addition, if you choose to use retail boxes, you can have them custom designed to match your vision. Not only can you add details like the logo of your company and any important product information, but also you can add snippets from product reviews or any major media that your product has garnered, which can help to establish a positive view of what you are selling.
The information that you choose to include will be the very first thing that potential customers see. So, it is vital to effectively market your product. It may be beneficial to speak with a marketing professional or firm to develop a strong marketing approach.
Beyond the actual information on the retail boxes that you choose, you can even work with a company to develop custom designed packaging. So, if your product is an unusual shape, you can have a variety of packaging options made to suit your needs. As an extra bonus, the out of the ordinary shape of your packaging may even draw added attention to your product. You might even want to consider hiring a graphic designer to revamp your logo or provide guidance as far as the overall look of your product’s packaging.
Whatever you are selling, it is important to remember that beautifully designed retail boxes can make a big difference in the way that customers view your product. Big or small, busy or minimal, the packaging of your product is one of the most important things to consider when you own your own business.
All You Need to Know About Custom Retail Boxes
Regardless of the size of business, one might already know the significance of well designed and effectively manufactured retail boxes. It is undoubtedly the aesthetics of packaging that grabs the initial attention of the customers. The physical packaging (if done aptly) can radically improve the experience of customers. Hence it could increase overall value of the product proposition.
However, it can be a little tricky task to organize, design and order custom retail boxes. A whole bunch of questions can arise in one’s mind. What type of packaging is available? How does printing get done? How are boxes designed? Following is a quick guide which will try to answer all these abovementioned questions in an adequate manner.
Types of Retail Packaging
In this section different kinds of retail packaging which are utilized for a wide range of purposes are discussed.
- Archive Boxes
When it comes to custom retail packaging the archive boxes are regarded as one of the most commonly used products. They are specially designed to equally satisfy the demands of both domestic and industrial users. These boxes are regarded as a superb solution for those who want to get organized by chucking out all the clutter. Archive boxes come in a variety of shapes and sizes. They can be modified, restyled and adjusted according to the particular requirements. No matter what you want to store and preserve, archive boxes are your answer.
- Book Boxes
Books are known as an invaluable asset. Even though e-books have significantly thrashed the sales of physical books’ sales, the habit of traditional book reading still prolongs. After all the idea of owing a collection of physical books is irrevocably attractive and exciting. However, the organization and maintenance of books can be an exhausting chore. That is where the books retail boxes wholesale come to rescue. These packages act as lifesavers for those who want a convenient way to store books without sacrificing much of space. Book boxes can be crafted in nearly all kinds of shapes and sizes. They are produced as per clientele’s given specifications.
- Business Card Boxes
Another popular form of retail boxes is the business card boxes. Generally they are utilized by the major businesspersons who keep their cards in a traditional way. It is an ideal product for those individuals who possess an extensive business cards collection. They aid a lot in arranging cards and consequently keeping their corners to fold and getting curled up. One can ensure the safety of their worthy contacts this way easily. As per the requirements of customers these packages come in countless design variations.
How Do Packages Get Printed?
After deciding the retail boxes wholesale type now is the time to ponder on how you want these boxes designed. There’re three main methods of printing which are briefly explicated below:
- Flexographic Printing – It is probably the most commonly utilized printing technique for boxes. It works well for large batches because of the working mechanism it uses.
- Digital Printing – This technique is best suited for those individuals who are looking forward to get done relatively smaller orders. The digital printing is around three to five times costlier as compared to the flexographic printing.
- Lithographic Printing – Amongst all printing methods, the quality this technique provides is far more superior. Its high resolution prints work quite like wallpapers. Naturally when the quality goes up, so does the cost.
Creating Custom Retail Boxes Design
Since there is a whole plethora of processes through which packages are designed, undermentioned are several general tips which will be helpful for those who want to effectively get through this phase.
- Choose Colors Carefully – It has been scientifically proven that colors have a huge impact on human psyche. So those who are planning to get custom designs for commercial purposes must keep this point in mind. The right color of packaging can be a decisive factor in the intensity of catching potential customers’ eyes.
- Look out for samples – Most of the manufacturers are more than willing to share their design catalogs. One can choose any of the sample designs and even make some amendments according to the stipulations if need be.
- Get a sample package printed – Never directly make the full-fledged order right after finalizing the custom retail packaging design. A lot of investment might be involved in it and nobody would like to watch it turn into dust. Therefore, it is highly recommended to get at least one sample package printed before making the final order. It will provide the real flavor and feeling of selected design.